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Aptos
September 4, 2025

Something in the water

Gena Rea Timmons is shown on the right. Aptos History Museum archives

Navigating the new Aptos Village traffic improvements

One of the largest issues in the greater Aptos Village area is traffic flow and improving flow in that area has been a focus of your county’s traffic engineers. County traffic engineers made signalization (along with new turn lanes and bike, bus and pedestrian improvements) as the model for improving flow in that area. With the new lights (and most of the other main improvements) completed at Trout Gulch and Soquel, we have been working to make refinements based on community feedback.

Claus Spreckels in Aptos

The industrialization of Aptos as a lumber town and competition from new hotels in Santa Cruz, Capitola and Monterey, caused Spreckels to close his Aptos Hotel. In 1896, Spreckels tore down the Aptos Hotel and used the materials to build the factory and town of Spreckels near Salinas. He moved several whole buildings from Aptos to Spreckels.

Ask Nicole: January is Positive Parenting Awareness Month

Happy New Year! January is the eighth annual Positive Parenting Awareness Month in Santa Cruz County. Although parenting is a non-stop job that deserves recognition every day of the year, this month is an opportunity to reflect on what it means to be a...

90 years of serving the community

The Aptos Chamber was more like a small-town improvement association. The initial name was the Aptos Community Club. The first item of business was to get a fire engine for the town and to obtain all night telephone service. The next item of work was to celebrate the opening of the new bridge into town which replaced an old wooden bridge with a suicide curve in the middle. The chamber planned the ceremony and a big parade.

Ask Nicole: Positive Parenting Awareness Month – A time to renew, refresh and recharge

This January, Santa Cruz County is celebrating Positive Parenting Awareness Month for the seventh year in a row, and several other counties in California are joining in — Inyo, Napa, Mendocino, Sonoma and possibly more!

New County Homeless Funding

During the last week of January communities around the country conducted a federally-mandated point-in-time (PIT) count of their homeless populations.

The water of life, part one

The word "whisky" comes from Scottish and Irish Gaelic, "uisge beatha," or "usquebaugh," meaning "water of life." Many other countries give the same name to their distilled spirits including "eau de vie" in France, "acquavite" in Italy, and "akvavit" in Scandinavia. Why would anyone want to take away something as essential as the "water of life"?

Financial advice: Understanding CalSavers

In July 2019, the state of California launched CalSavers, a program designed to allow employees access to a retirement savings plan administered by the state if their employer doesn’t currently offer their own retirement savings plan.  What is CalSavers? CalSavers is essentially a Roth IRA that...

Teaching children financial lessons during the holidays

The holiday season is upon us! 2017 has flown by and we are only weeks away from Thanksgiving. Friday, Nov. 24 means a mad dash to be the first in line at your favorite store for Black Friday shopping, or maybe you shop from the convenience of your living room on Cyber Monday. Either way, the holiday season can turn into a stressful time of juggling family obligations, parties, and last minute to do’s before you ring in the New Year. However, the holiday season can also be an opportune time to teach your kids lessons about giving and basic financial literacy. Below are a couple of ideas to consider.