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Aptos
May 16, 2026

Paying taxes: A matter of perspective

Happy New Year, Readers. It’s time to say ‘tis the Season. No, not that season—it’s TAX SEASON! Tax season involves long hours at the office with little to no time for anything other than work. But it also become a time of year where gratitude...

Preparing for winter rains

As we head into the rainy season it’s always good to do some advance preparations for your home or business. The county is still making repairs to storm damage that occurred just two years ago, which caused more than $129 million in damage to public roads and facilities in the unincorporated county.

Navigating uncertainty

croxall financial help
As we write this month’s article, we are facing a sea of uncertainty. First and foremost, we understand yours and your loved one’s physical health is of primary concern. However, we wanted to use this article to discuss a few tips and resources to...

Ask Nicole: Quality time matters

I recently read that “According to a [2007] report by the A.C. Nielsen Company, parents spend only 39 minutes per week in meaningful conversation with their children.”

Around Aptos — January 2019

Sign your business up today to be a part of our 34th annual Business Showcase, to be held at Seascape Beach Resort on Feb. 20. This Showcase is a great way for businesses and community groups to network with each other and with our residents. This is the original business showcase in Santa Cruz County. Call the Aptos Chamber today at 688-1467 to find out more information, mark your calendars for Feb. 20, and be a part of this great community event.

Learning during a time of crisis

safe at home
“Everyone has a plan ‘till they get punched in the mouth,” was famously said by boxing legend, Mike Tyson. On March 16 our two businesses, Oceanside Supported Living and Safe at Home Senior Care, received a Mike Tyson size punch square in the mouth...

Ask Nicole: Making the most of summertime schedules

Nicole Young is the mother of two children, ages 14 and 18, who also manages Santa Cruz County's Triple P - Positive Parenting Program, the world's leading positive parenting program. Scientifically proven, Triple P is made available locally by First 5 Santa Cruz County, the Santa Cruz County Health Services Agency (Mental Health Services Act) and the Santa Cruz County Human Services Department. To find a Triple P parenting class or practitioner, visit triplep.first5scc.org, www.facebook.com/triplepscc or contact First 5 Santa Cruz County at 465-2217 or [email protected].

Aptos History Corner | A community hero

What does it take to be a hero? Every day, people make our town a better place to live.

Serving you on County and Regional Commissions

Santa Cruz County Supervisor Zach Friend holds his son Elliott while speaking at the Aptos Chamber of Commerce's monthly breakfast meeting on Jan. 11. Friend touched on topics such as transportation, traffic and housing, mentioning that residents have to earn $70,000 a year to afford a two-bedroom apartment in Santa Cruz County. He encouraged residents to get involved and "choose the type of community you want," rather than pass on responsibility to future generations. "You may feel like, individually, you cannot make a significant difference on the way the community's trajectory will go," Friend said. "But I also know that if each one of us even did something small, the sum of all of those things will be more change than any of us would ever have been able to envision." Friend was also recently appointed chair of the Board of Supervisors. Photo by Jeanie Johnson

Saying goodbye

Name a brick for your family and become a permanent part of Aptos Village.