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Aptos
December 5, 2025

County Climate Action Strategy | ZACH FRIEND

While the county works to reduce emissions and keep climate change from getting worse, the Climate Action Strategy presents a set of strategies to address the county’s vulnerabilities to climate change that will occur. The strategies include a broad range

Navigating the new Aptos Village traffic improvements

One of the largest issues in the greater Aptos Village area is traffic flow and improving flow in that area has been a focus of your county’s traffic engineers. County traffic engineers made signalization (along with new turn lanes and bike, bus and pedestrian improvements) as the model for improving flow in that area. With the new lights (and most of the other main improvements) completed at Trout Gulch and Soquel, we have been working to make refinements based on community feedback.

New County Homeless Funding

During the last week of January communities around the country conducted a federally-mandated point-in-time (PIT) count of their homeless populations.

Gentlemen Only, Ladies Forbidden

The title is supposedly an acronym for where the name “golf” came from. I don’t like to be politically incorrect but, this is what is called an “old wives’ tale.” Women have been very involved in golf on the Monterey Bay. Marion Hollins, a championship golfer, developed the Cypress Point Club and Pasatiempo Golf Club.

Serving you on County and Regional Commissions

Santa Cruz County Supervisor Zach Friend holds his son Elliott while speaking at the Aptos Chamber of Commerce's monthly breakfast meeting on Jan. 11. Friend touched on topics such as transportation, traffic and housing, mentioning that residents have to earn $70,000 a year to afford a two-bedroom apartment in Santa Cruz County. He encouraged residents to get involved and "choose the type of community you want," rather than pass on responsibility to future generations. "You may feel like, individually, you cannot make a significant difference on the way the community's trajectory will go," Friend said. "But I also know that if each one of us even did something small, the sum of all of those things will be more change than any of us would ever have been able to envision." Friend was also recently appointed chair of the Board of Supervisors. Photo by Jeanie Johnson

Aptos real estate update — April 2018

Spring is in the air and inventory is picking up. Since Jan. 1, 203 homes have come on the market across the county and 41 homes have been listed in Aptos. The highest new listing is 383 Beach Drive at $5,200,000. The lowest new listing is 1260 Trout Gulch Road at $599,000. The market snapshot as of March 9 shows 39 Active Listings in Aptos (34 SFR, 3 TH, 2 Condo).

Key provisions of the Tax Cuts and Jobs Act of 2017

As you may well have heard, at the end of 2017 Congress passed the Tax Cuts and Jobs Act. While corporations might be celebrating the cut of the top corporate tax rate from 35 percent to 21 percent, many might be wondering how the new tax law affects them personally.

End of year checklist

It’s that time of year again for our annual article on end of year financial tasks to complete. It’s hard to believe that 2018 is already drawing to a close as it just seems like yesterday we were celebrating New Years! In between festivities, take a few minutes to knock off a couple financial “to-do’s.”

Steps to avoid outliving your money in retirement

The recent market volatility at the end of 2018 reminded us that markets don’t always behave as we would like. We’re sure that many people probably fell out of their chair after they opened up their Dec. 31 account statements.

County facts and budget highlights

The Board of Supervisors recently completed our budget hearings and as part of the hearings we received reports from departments about their goals for the coming year based on Board priorities.