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Aptos
October 17, 2025

Navigating uncertainty

croxall financial help
As we write this month’s article, we are facing a sea of uncertainty. First and foremost, we understand yours and your loved one’s physical health is of primary concern. However, we wanted to use this article to discuss a few tips and resources to...

A look back and a look forward

Sept. 15 marked 10 years since the collapse of Lehman Brothers. The Financial Crisis of 2008 wiped out about 8.8 million jobs, according to the Bureau of Labor Statistics, and caused about $19 trillion in household wealth to evaporate. While the recession officially started in December 2007, we wanted to review a timeline of some key events and also look forward to the future.

The role of the Federal Reserve

The Federal Reserve was formed in 1913 when President Woodrow Wilson signed the Federal Reserve Act. The law created an independent agency, the Board of Governors, and 12 regional Federal Reserve Banks throughout the country.

Ask Nicole: Quality time matters

I recently read that “According to a [2007] report by the A.C. Nielsen Company, parents spend only 39 minutes per week in meaningful conversation with their children.”

The Census — being counted matters!

Once each decade, the U.S. Census Bureau attempts to count every person in the United States. The next count will occur in a year and will be the first to rely heavily on online responses.

Raising children with special needs | Ask Nicole

Raising children is like riding a wild roller coaster with exhilarating highs, terrifying lows, and unexpected twists and turns. Some parents love the action-packed roller coaster and find joy and laughter even in the midst of tantrums and attitudes. Other parents close their eyes...

The water of life, part one

The word "whisky" comes from Scottish and Irish Gaelic, "uisge beatha," or "usquebaugh," meaning "water of life." Many other countries give the same name to their distilled spirits including "eau de vie" in France, "acquavite" in Italy, and "akvavit" in Scandinavia. Why would anyone want to take away something as essential as the "water of life"?

APTOS History Corner

Before Rancho Del Mar and Safeway came to Aptos, that property was used for growing sugar beets and cauliflower. State Park Drive was lined on both sides with huge cypress trees. Highway 1 was a four-lane highway with no overpass or on-and-off ramps. Aptos was a small town but was getting ready for a growth spurt and the Cabrillo College Aptos campus was just being planned.

Improvements to Aptos Creek Road and The Village area

Zach Friend
By Zach Friend, Santa Cruz County Supervisor If you’ve been driving on Soquel near the Aptos Village recently you’ve noticed the work on the intersection of Aptos Creek Road and the surrounding area. This work includes important pedestrian improvements as well as intersection and drainage...

Reviewing your investments

As we are writing this month’s article, the Dow Jones Industrial Average just crossed over 22,000 for the first time in history (Aug. 2, 2017). Year to date the Dow Jones Industrial Average is up approximately 11.4 percent while the S & P 500 is up approximately 10.61 percent (as of Aug. 1, Source: Morningstar).