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Aptos
August 30, 2025

Pandemic personal finance plan

croxall financial help
The coronavirus pandemic has created a lot of uncertainty and has also put financial plans to the test. As we continue to navigate these tumultuous times, it’s important to continue to have a game plan in place for things we can control to help...

Around Aptos — February 2019

Join us for the 2019 Business Showcase on Wednesday, Feb. 20 from 4-7 p.m. at the Seascape Golf Club in Aptos.

The Census — being counted matters!

Once each decade, the U.S. Census Bureau attempts to count every person in the United States. The next count will occur in a year and will be the first to rely heavily on online responses.

County budget in COVID-19 crisis

zach friend
By Zach Friend, Santa Cruz County Supervisor As the world economy has plunged toward recession the local economy, and County budget, are facing the same retraction. With the tourism industry, one of the largest employers and tax elements (directly through hotel taxes and indirectly through...

The role of the Federal Reserve

The Federal Reserve was formed in 1913 when President Woodrow Wilson signed the Federal Reserve Act. The law created an independent agency, the Board of Governors, and 12 regional Federal Reserve Banks throughout the country.

Ask Nicole: Positive Parenting Awareness Month – A time to renew, refresh and recharge

This January, Santa Cruz County is celebrating Positive Parenting Awareness Month for the seventh year in a row, and several other counties in California are joining in — Inyo, Napa, Mendocino, Sonoma and possibly more!

The SECURE Act | Financial Advice

In December 2019, Congress passed the SECURE Act which is the first major change to retirement legislation since 2006 with the passage of the Pension Protection Act. The passage of the SECURE Act will affect retirement savers in a number of ways from changes...

Navigating the new Aptos Village traffic improvements

One of the largest issues in the greater Aptos Village area is traffic flow and improving flow in that area has been a focus of your county’s traffic engineers. County traffic engineers made signalization (along with new turn lanes and bike, bus and pedestrian improvements) as the model for improving flow in that area. With the new lights (and most of the other main improvements) completed at Trout Gulch and Soquel, we have been working to make refinements based on community feedback.

Working with vacation rentals in our county

Zach Friend
Growing concerns over the loss of housing and the commercialization of neighborhoods led the Board of Supervisors to request staff propose a set of new restrictions for vacation rentals. The Board of Supervisors unanimously approved a set of guidelines for new restrictions that County...

Ask Nicole: Giving thanks

This monthly column provides tips for anyone who is helping raise children, based on the world-renowned Triple P – Positive Parenting Program, available to families in Santa Cruz County. If you have a question or idea for a future column, email me at [email protected].