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Aptos
August 1, 2026

Navigating the new Aptos Village traffic improvements

One of the largest issues in the greater Aptos Village area is traffic flow and improving flow in that area has been a focus of your county’s traffic engineers. County traffic engineers made signalization (along with new turn lanes and bike, bus and pedestrian improvements) as the model for improving flow in that area. With the new lights (and most of the other main improvements) completed at Trout Gulch and Soquel, we have been working to make refinements based on community feedback.

Ask A Broker

So this “ask a broker” thing has gotten off to a good start, thank you! The winner was able to see the Warriors beat the Spurs and watched in horror as our superstar and savior Steph Curry got hurt, we need Durant to step up!

County Climate Action Strategy | ZACH FRIEND

While the county works to reduce emissions and keep climate change from getting worse, the Climate Action Strategy presents a set of strategies to address the county’s vulnerabilities to climate change that will occur. The strategies include a broad range

Improvements to Aptos Creek Road and The Village area

Zach Friend
By Zach Friend, Santa Cruz County Supervisor If you’ve been driving on Soquel near the Aptos Village recently you’ve noticed the work on the intersection of Aptos Creek Road and the surrounding area. This work includes important pedestrian improvements as well as intersection and drainage...

What is the price of knowledge?

Where did the word "museum" come from? The word is from ancient Greece and describes a building or temple dedicated to the Muses. OK, who were the Muses? In mythology, they were the daughters of Zeus, the king of the many gods and goddesses, and Mnemosyne (nee-moss-ih-nee), the goddess of memory. The nine Muses were goddesses of the literary arts, music, visual arts, culture and science. The Muse, Clio, was the goddess of history. The Muses spark creativity in mortal people. Museums collect, preserve, interpret and display items of artistic, cultural, historical, or scientific importance for the education of the public and for future generations. Above all, museums are storehouses of knowledge.

Water, water everywhere | History Corner

Every winter, the people who live and work in the flats of Rio Dell Mar experience flooding in the streets and in their yards. Every winter, news reporters descend on the area to cover the events. This year, one reporter asked me about the...

Gentlemen Only, Ladies Forbidden

The title is supposedly an acronym for where the name “golf” came from. I don’t like to be politically incorrect but, this is what is called an “old wives’ tale.” Women have been very involved in golf on the Monterey Bay. Marion Hollins, a championship golfer, developed the Cypress Point Club and Pasatiempo Golf Club.

State transportation funding update

Over the last year, in response to significant declines in transportation funding, the state legislature proposed a number of bills to stabilize funding. Ultimately, in April, the state passed Senate Bill 1, the Road Repair and Accountability Act. The bill focused on providing a steady stream of transportation funding to address the backlog of state and local transportation projects. The legislation combined new diesel and gasoline taxes with vehicle fees and Caltrans efficiencies to fund local and state roadway repairs (including storm damage local matches), public transportation, congested corridors, bike and pedestrian improvements and more. The bill also allows for cities and counties with their own local tax measure (such as our recently passed Measure D) to apply for additional funds.

Serving you on County and Regional Commissions

Santa Cruz County Supervisor Zach Friend holds his son Elliott while speaking at the Aptos Chamber of Commerce's monthly breakfast meeting on Jan. 11. Friend touched on topics such as transportation, traffic and housing, mentioning that residents have to earn $70,000 a year to afford a two-bedroom apartment in Santa Cruz County. He encouraged residents to get involved and "choose the type of community you want," rather than pass on responsibility to future generations. "You may feel like, individually, you cannot make a significant difference on the way the community's trajectory will go," Friend said. "But I also know that if each one of us even did something small, the sum of all of those things will be more change than any of us would ever have been able to envision." Friend was also recently appointed chair of the Board of Supervisors. Photo by Jeanie Johnson

Claus Spreckels in Aptos

The industrialization of Aptos as a lumber town and competition from new hotels in Santa Cruz, Capitola and Monterey, caused Spreckels to close his Aptos Hotel. In 1896, Spreckels tore down the Aptos Hotel and used the materials to build the factory and town of Spreckels near Salinas. He moved several whole buildings from Aptos to Spreckels.