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People pour into the Seascape Golf Club on Feb. 21 for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce. More than 80 local businesses set up shop to showcase their wares and services to the public.

Once each decade, the U.S. Census Bureau attempts to count every person in the United States.

SANTA CRUZ COUNTY — This weekend will mark the third and final phase of the annual Open Studios Art Tour, a free self-guided tour of area art studios.  While the public was invited to view artists’ work in North Santa Cruz County Oct. 5 and...

Congressman gives update to Aptos community Congressman Jimmy Panetta speaks with Pajaro Valley Unified School District board president Leslie DeRose on Aug. 14 during a luncheon presented by the Aptos Chamber of Commerce at the Best Western Seacliff Inn. Panetta, who was the guest speaker, described what he has been working on in Congress over the past year. He said many people across the country are "overwhelmed" and "confused" at the actions of the White House and Congress, stressing the importance of Republicans and Democrats working together to solve issues. "It feels like we have been governing on flurry," Panetta said. "It's time we govern on focus. You have to work with the other side to get things done." About 90 people were in attendance.

Photo by LIFE photographer Tarmo Hannula These men enjoy a visit to Rio del Mar State Beach Thursday during a king tide. Meteorologist Scott Rowe of the National Weather Service Monterey said there is also a chance of some coastal flooding with a chance of rain Thursday evening and into next week. Rowe said beach visitors should be cautious as they get near the shore.

CAPITOLA — Organizers of the Capitola Begonia Festival, which concluded in 2017 after 65 years, have formed a new event. At the conclusion of the final festival, the Capitola Begonia Festival Board of Directors developed a plan to honor past festivals and launch a new festival. The board formed the Capitola Beach Festival Committee.

Aaron Lowe has been tapped as the new fire chief of the Aptos/La Selva Fire Protection District, the board of directors recently announced. Lowe was selected from a field of 31 applicants after a five-month nationwide recruitment process, according to fire district officials. His base salary is $190,000, according to a contract approved by the board of directors on April 12. “I’m truly excited about coming to the Aptos/La Selva area,” said Lowe, who begins his new post on April 23. “When this opportunity came up, I was thrilled. It’s quite an amazing opportunity that I did not want to pass up.”

The Capitola Junior Lifeguards program got underway June 18. The annual program, geared for youths ages 6 to 17, is an active, physically challenging, competitive program, which provides instruction in the basic fundamentals of ocean water safety, first aid, lifesaving, fitness and good sportsmanship.

On Wednesday, Sept. 13 the Santa Cruz County Fairgrounds will open its gates once again for five days of family-friendly fun. Event organizers are currently preparing for what they believe will be another successful year at one of the region's most popular fairs.

SOQUEL — A little more than six years ago, triplets Kevin, David and Jason Gonzalez and their brother Flavio walked into Sanford’s Martial Arts in Soquel for the first time, tied the white belt of a novice around their waist and began a journey that has required years of work, focus and dedication. Through the years, the Watsonville residents learned the series of moves and techniques that allowed them to move up through the ranks, respectively earning their yellow, orange, blue, green, purple and brown belts.