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County businesses, civic, community leaders and activists gathered for a luncheon on Nov. 2 at Twin Lakes Church in Aptos to launch the annual campaign.

Aaron Lowe has been tapped as the new fire chief of the Aptos/La Selva Fire Protection District, the board of directors recently announced. Lowe was selected from a field of 31 applicants after a five-month nationwide recruitment process, according to fire district officials. His base salary is $190,000, according to a contract approved by the board of directors on April 12. “I’m truly excited about coming to the Aptos/La Selva area,” said Lowe, who begins his new post on April 23. “When this opportunity came up, I was thrilled. It’s quite an amazing opportunity that I did not want to pass up.”

For more than three decades Ana Ortega has been making folks happy. As the owner of Ana’s Flowers, a modest flower tent adjoining the long-standing Capitola Produce, she has thrown her talent and keen eye into making dazzling flower arrangements for everyone from everyday passersby to grand-scale events.

A beautification effort of the Village four years ago resulted in permitting processes and fees being put in place before shops could legally place signs or display wares outside their shop.

Watsonville artist Bonni Carver heads up a painting class recently on the cliffs above the sea at La Selva Beach. Photo by Tarmo Hannula

If you have lived in this county for any amount of time, you may have noticed Ledyard trucks delivering food and restaurant supplies. I did not make the connection between the two names until I received a book for the Aptos History Museum entitled, "Aptos was Idyllic," written by Dr. David Glass. It is the story of his childhood, growing up in Ledyard Acres in the middle of the last century. It is a wonderful little book.

The Shadowbrook Restaurant in Capitola is hosting its annual “Dine for the Red Cross” fundraiser on Jan. 15.

When the Capitola Begonia Festival wrapped up its 65-year run in 2017, many in the community refused to let it go.

SANTA CRUZ COUNTY — This weekend will mark the third and final phase of the annual Open Studios Art Tour, a free self-guided tour of area art studios.  While the public was invited to view artists’ work in North Santa Cruz County Oct. 5 and...

A lawsuit has been set in motion regarding the construction of a new Santa Cruz Nissan dealership proposed to be built near the intersection of Soquel Drive at 41st Avenue. Initially slated to open in spring 2019, the 2.6-acre parcel would be a relocation for the existing Nissan dealership which is nearby. Plans were approved by the Santa Cruz County Board of Supervisors in May. Though the ball is rolling in motion, the group Sustainable Soquel is saying “not so fast.”