Business

A string of new businesses will soon punctuate the ongoing expansion and opening of the Aptos Village and the nearby Rancho Del Mar Center. On the southernmost shoulder of the Aptos Village a new branch of the popular Betty Burgers could be open by the second...

SANTA CRUZ COUNTY—For many, Spring has always been the season to clear out unused and unneeded items from garages, attics and closets. And with people at home during shelter-in-place, Spring cleaning has increased exponentially. “People are cooped up with nothing to do,” said Alan C....

APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.  But days later those plans...

APTOS—Since Caroline’s Nonprofit Thrift Shop opened its doors in 2010, owner Christy Licker has given tens of thousands of dollars to local organizations that support children. In 2017, Licker handed out $275,000 to 26 organizations, which at the time was a record-breaking amount for the...

CAPITOLA—Pier 1 Imports announced Tuesday that it will close all 540 of its stores nationwide, sell its inventory and liquidate its assets. The sales will begin at the Capitola store as soon as the Santa Cruz County Health Department allows it to open. The company’s website...

APTOS—Siding construction is underway on The Hideout restaurant that was largely destroyed by fire in May 2019. Workers from Costa Bella Builders are behind the rebuild of the popular eatery nestled beneath a canopy of redwoods at 9051 Soquel Drive between Rio del Mar and...

SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.  In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...

APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide. That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...

SANTA CRUZ—Based on updated information and in response to concerns from the commercial Dungeness crab fleet, including written requests from Port Associations to further delay, California Department of Fish and Wildlife Director Charlton H. Bonham has delayed the start date for the California Dungeness...

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...