Business

SANTA CRUZ COUNTY—For many, Spring has always been the season to clear out unused and unneeded items from garages, attics and closets. And with people at home during shelter-in-place, Spring cleaning has increased exponentially. “People are cooped up with nothing to do,” said Alan C....

SANTA CRUZ—The Santa Cruz County Board of Supervisors on Oct. 22 approved a plan to build an automobile dealership at a busy Mid-County intersection, a project that includes demolishing several existing buildings. The Nissan dealership on the 2.5-acre parcel on the corner of 41st Avenue...

SANTA CRUZ COUNTY—Though some rural counties around the state are allowing their restaurants to open for dine-in service, Santa Cruz County officials are still at least several days away from giving their restaurateurs the green light. That’s according to county spokesman Jason Hoppin, who on...

APTOS—Since Caroline’s Nonprofit Thrift Shop opened its doors in 2010, owner Christy Licker has given tens of thousands of dollars to local organizations that support children. In 2017, Licker handed out $275,000 to 26 organizations, which at the time was a record-breaking amount for the...

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.  In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...

WATSONVILLE—Since deciding to open their own business, Dave and Marissa Molinari have learned plenty of lessons. Chief among those lessons: stay positive and remain focused on your goals. “It will never go according to plan,” Dave said. “It’s important to learn and stay positive through the...

CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue. Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...

APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide. That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...

WATSONVILLE—Jesus Montejano is eager to put his skills to use for the community he calls home. After recently graduating with honors from Cabrillo College’s business program, Montejano has set his sights on transforming a restaurant located next to the iconic Five Mile House on the...