Nonprofit coalition working for pay equity
APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide.
That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...
Goodwill Central Coast adapts, looks ahead
SANTA CRUZ COUNTY—For many, Spring has always been the season to clear out unused and unneeded items from garages, attics and closets. And with people at home during shelter-in-place, Spring cleaning has increased exponentially.
“People are cooped up with nothing to do,” said Alan C....
County still weeks away from opening restaurants for dine-in
SANTA CRUZ COUNTY—Though some rural counties around the state are allowing their restaurants to open for dine-in service, Santa Cruz County officials are still at least several days away from giving their restaurateurs the green light.
That’s according to county spokesman Jason Hoppin, who on...
New hardware store coming to Capitola
CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue.
Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...
County supervisors approve Mid-County auto dealership
SANTA CRUZ—The Santa Cruz County Board of Supervisors on Oct. 22 approved a plan to build an automobile dealership at a busy Mid-County intersection, a project that includes demolishing several existing buildings.
The Nissan dealership on the 2.5-acre parcel on the corner of 41st Avenue...
Santa Cruz County to revise rules for retail
SANTA CRUZ COUNTY—Santa Cruz County Health Officer Gail Newel said she will revise her shelter-in-place order later this week, after Gov. Gavin Newsom releases information about slightly loosening statewide restrictions.
Newsom is expected to launch Stage 2 of his “Reopening Roadmap,” which will allow retail...
Moss Landing mushroom business expands to Santa Cruz
SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.
In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...
Aptos welcomes new food, wine spots
A string of new businesses will soon punctuate the ongoing expansion and opening of the Aptos Village and the nearby Rancho Del Mar Center.
On the southernmost shoulder of the Aptos Village a new branch of the popular Betty Burgers could be open by the second...
California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...
Aptos thrift store breaks own gift-giving record
APTOS—Since Caroline’s Nonprofit Thrift Shop opened its doors in 2010, owner Christy Licker has given tens of thousands of dollars to local organizations that support children.
In 2017, Licker handed out $275,000 to 26 organizations, which at the time was a record-breaking amount for the...























