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Aptos
January 11, 2026

Pier 1 to close all stores

pier 1 imports
CAPITOLA—Pier 1 Imports announced Tuesday that it will close all 540 of its stores nationwide, sell its inventory and liquidate its assets. The sales will begin at the Capitola store as soon as the Santa Cruz County Health Department allows it to open. The company’s website...

California Pajarosa navigates a changing industry

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

New eateries settle into Aptos Village

APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.  But days later those plans...

Dominican Hospital gets $1M donation for workers

Dominican donation covid-19
SANTA CRUZ—Dignity Health Dominican Hospital announced Monday that it has received a $1 million donation, which will be dispersed to hospital employees who have helped fight the coronavirus. The anonymous donor is a “long-time friend” of the hospital who wanted to thank the workers specifically...

Santa Cruz County to revise rules for retail

Santa Cruz County
SANTA CRUZ COUNTY—Santa Cruz County Health Officer Gail Newel said she will revise her shelter-in-place order later this week, after Gov. Gavin Newsom releases information about slightly loosening statewide restrictions. Newsom is expected to launch Stage 2 of his “Reopening Roadmap,” which will allow retail...

Watsonville native plans to transform Corralitos restaurant

WATSONVILLE—Jesus Montejano is eager to put his skills to use for the community he calls home. After recently graduating with honors from Cabrillo College’s business program, Montejano has set his sights on transforming a restaurant located next to the iconic Five Mile House on the...

County supervisors approve Mid-County auto dealership

SANTA CRUZ—The Santa Cruz County Board of Supervisors on Oct. 22 approved a plan to build an automobile dealership at a busy Mid-County intersection, a project that includes demolishing several existing buildings. The Nissan dealership on the 2.5-acre parcel on the corner of 41st Avenue...

Dentistry, clinics hope to bounce back after closure

dientes watsonville
SACRAMENTO—Gov. Gavin Newsom on April 22 announced plans to allow hospitals to resume surgeries and other procedures that were delayed while the state grapples with the novel coronavirus pandemic. These procedures include heart valve replacements, angioplasty and tumor removals, and key preventive care services, such...

New hardware store coming to Capitola

CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue. Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...

Moss Landing mushroom business expands to Santa Cruz

SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.  In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...