Business

A string of new businesses will soon punctuate the ongoing expansion and opening of the Aptos Village and the nearby Rancho Del Mar Center. On the southernmost shoulder of the Aptos Village a new branch of the popular Betty Burgers could be open by the second...

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

CAPITOLA—Pier 1 Imports announced Tuesday that it will close all 540 of its stores nationwide, sell its inventory and liquidate its assets. The sales will begin at the Capitola store as soon as the Santa Cruz County Health Department allows it to open. The company’s website...

WATSONVILLE—Since deciding to open their own business, Dave and Marissa Molinari have learned plenty of lessons. Chief among those lessons: stay positive and remain focused on your goals. “It will never go according to plan,” Dave said. “It’s important to learn and stay positive through the...

SANTA CRUZ—Dignity Health Dominican Hospital announced Monday that it has received a $1 million donation, which will be dispersed to hospital employees who have helped fight the coronavirus. The anonymous donor is a “long-time friend” of the hospital who wanted to thank the workers specifically...

SANTA CRUZ COUNTY—Though some rural counties around the state are allowing their restaurants to open for dine-in service, Santa Cruz County officials are still at least several days away from giving their restaurateurs the green light. That’s according to county spokesman Jason Hoppin, who on...

Located on a busy thoroughfare between Aptos and Watsonville, Bamboo Giant Nursery and Gardens (BGNG) could easily be driven past without a second glance.  But the nursery, tucked into the side of a hill in a rural, forested section of Freedom Boulevard, is actually one...

CAPTIOLA — Work is underway on putting a new face on two of the famed Six Sisters homes on the Esplanade in Capitola Village. A crew of three from D&B Paint and Stain of Gilroy are tackling the multi-week task of bringing the pair of homes...

WATSONVILLE—Jesus Montejano is eager to put his skills to use for the community he calls home. After recently graduating with honors from Cabrillo College’s business program, Montejano has set his sights on transforming a restaurant located next to the iconic Five Mile House on the...

APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide. That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...