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May 13, 2024

Reward offered, video released in kidnapping case

PLEASURE POINT—The Santa Cruz County Sheriff’s office on Wednesday released a video of the suspects who allegedly kidnapped a man from his Pleasure Point home last month and then killed him.

Tushar Atre, 50, was kidnapped from his upscale oceanfront home on Oct. 1 around 3 a.m., and driven away in his girlfriend’s white 2007 BMW, according to SCCSO spokeswoman Ashley Keehn.

Sheriff’s deputies located the BMW on the 24000 block of Soquel San Jose Road near the summit along with Atre’s body.

A reward of $150,000 is now being offered for information leading to the arrest and conviction of the people involved in the crimes. The information must be received no later than Dec. 30.

The sheriff’s office also released video footage that shows the suspects walking out of an alley from East Cliff Drive onto Pleasure Point Drive where Atre lived. 

REWARD INCREASED AND SUSPECT VIDEO

**WE NEED YOUR HELP IN THIS MURDER CASE**We are asking for the public's help in identifying the suspects seen in the video posted below. We believe these three people are involved in the October 1, 2019 murder of Santa Cruz County resident Tushar Atre.The reward has been increased to $150,000 for information leading to the arrest and conviction of the people responsible for the crimes. The reward offered by private community members will last until December 30, 2019. The video shows the suspects walking out of an alley on East Cliff Drive onto Pleasure Point Drive. One of the suspects is carrying a duffle bag, the third suspect is carrying a rifle. If you have any information please call Sgt. Ainsworth at 831-454-7635.

Posted by Santa Cruz County Sheriff's Office on Wednesday, November 13, 2019

Anyone with information is asked to call Sgt. Jacob Ainsworth at 454-7635.

Todd Guild
Todd Guild
General assignment reporter, covering nearly every beat. I specialize in feature stories, but equally skilled in hard and spot news. Pajaronian/Good Times/Press Banner reporter honored by CSBA. https://pajaronian.com/r-p-reporter-honored-by-csba/

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