https://www.youtube.com/embed/I5XWQybmlGs?si=-UMvnmHhUKmkVZlH
Air Force jets rumble in the skies over San Jose, Green Day brilliantly embedded “American Idiot” in their set and banana peel physical comedy—with groovy ’70s haircuts—played centerstage in agency creative briefs. Amidst the high-budget creativity, an indie committee supporting our San Jose’s mayor’s run for governor dropped close to a million-and-a-half dollars to introduce Matt Mahan to Californians. It was a pretty straightforward ad—not coordinated with—but keeping in line with the mayor’s back-to-basic messaging.
Since it wasn’t broadcast here during the Super Bowl, we’ve helpfully embedded a link. The ad opens with a homeless encampment, touts San Jose’s status as America’s safest big city (a claim that precedes Mahan’s mayorlty) and takes note of the city’s 100% homicide clearance rate (thanks in part to APLR cameras),
The pro-Mahan spot includes a citation to the San Jose Inside post about the city’s double-digit drop in unsheltered homelessness, according to the city’s annual Point-in-Time Count census of unsheltered people in San Jose.
Check the spot out and let us know what you think.
What do you think?
